Gamification is Proven to Scale QSR Customer Engagement

See how leading leading brands are using gamified solutions to drive more visits and repeat orders with IC Group.

Subway Hungry for Hot screen 1
Subway Hungry for hot page 2

Let's chat. We'll show you how.

We’ve delivered impressive ROI for valued clients in the space:

Drive AOV and Repeat Visits with Gamified Promotions

Traditional offers and apps are becoming background noise.
 
Replace discounts with QSR promotions. Increase excitement and value perception. Today, customers respond to interactive, game-based experiences that engage, reward and keep them coming back.
 
Here are a few that we've done:
McDonalds Monopoly

McDonald's Mononpoly

subway scrabble

Subway Scrabble

Full Wendys MarchMadness Imagev2

Wendy's March Madness Bracket Challenge

Contests, promotions, & instant win games

Contests, Promotions, & Instant Win Games

Interactive contests, instant wins, and skill-based experiences that drive participation and engagement.

Frame 1707481229

Sweepstakes & Risk-Free Promotions

 Offer dream-big prizes and high-impact promotional campaigns. Budget not quite there? Our promotions risk management solution can back the cost, so you get the upside without the budget risk. 

image 427

Loyalty Rebates & Rewards

Gamified rebates and reward programs that increase retention, repeat purchases, and customer loyalty.

Explore our Simplified Services

Deliver smarter promotions with expert strategy, compliance management, and worldwide impact.

Promotion Strategy & Ideation

From big idea to campaign mechanic, we design promotions built to hit your goals.

Legal/ Rules & Regulations

Official rules, terms, and requirements handled. No fine print headaches.

Regulatory & Compliance

We keep your campaigns compliant across every market you run in.

Security & Data Management

Participant data collected, stored, and secured. Your customers' trust protected.

Prize Fulfillment

From prize selection to delivery, we make sure winners actually get what they won.

Winner Notification

We handle all winner communications, keeping the experience smooth from reveal to redemption.

Measurement & Reporting

We track what moved and hand you the insights to do it even better next time.

Cross channel distribution

Your promotion, everywhere your audience is. We deploy campaigns across the channels that reach them best.

Ready to make every visit worth coming back.

Fill out the form and we'll be in touch with you shortly.

Let's chat

Frequently asked questions

What does IC Engage do?

IC Engage is a gamified loyalty and promotions platform. We help brands run sweepstakes, instant win games, loyalty programs, and interactive campaigns that drive real engagement and measurable result.

What does a gamified QSR promotion actually look like?

Think instant win games, digital scratch cards, collect-and-win challenges, or spin-to-win moments tied to your campaign. We design the mechanic around your guest journey and your goals, not the other way around. 

Can gamification actually move traffic and sales?

Yes. When done right, gamification drives repeat visits, increases average order value, and builds the kind of habit that loyalty programs alone can't create. We design mechanics with your business objectives baked in from the start. 

Can we run this without overhauling our tech stack?

Yes. We work around what you already have, whether that's your existing app, POS, or loyalty platform. No rip and replace, no lengthy IT projects. 

How quickly can we get something live?

Faster than you'd expect. We handle strategy, creative, legal, compliance, fulfillment, and reporting under one roof, which means fewer handoffs and a much shorter runway from idea to launch.